Each company is actively working to raise awareness of the Goals and take actions within their own organisations to help achieve them. Tackle the climate crisis.Īs part of the campaign, companies, known as the Global Goals Business Avengers, comprised of Arm, Avanti, Commvault, Diageo, DPDgroup, Google, Mars, NTT, Reckitt, Salesforce, SAP, Unilever and Wood (representing over 700,000 employees, with a combined social media reach of over 100m) become the champion of one of the 17 Global Goals. The 17 ambitious tasks scrawled on the giant sticky notes include 1.
#Giant sticky notes series
The playful yet profound messages re-imagine the Goals as a series of short actionable 'to-do's', setting a clear reminder that we have the plan to fix the world's problems we just need the action to get it done. Each goal is hand-written on giant sticky notes placed in iconic locations across the globe and on billboards and projected onto buildings in major cities, from New York to Venice. The campaign reframes the 17 Goals as "The World's To-Do List" in order to remind people we have a blueprint for a better world. 'The World's To-Do List' campaign urges world leaders to act now to achieve these Goals and gets the business world to put its considerable weight behind them. The UN's 17 Global Goals aim to end poverty and inequality and solve the climate crisis by 2030.
The campaign enlists some of the world's biggest brands during Global Goals Week, an annual event to mark the anniversary of the Global Goals during the UN General Assembly, from 20-26 September. Karmarama, part of Accenture Interactive, has teamed up with Project Everyone, a not-for-profit promoting the Global Goals, devised by Richard Curtis, to unveil "The World's To-Do List", a campaign to inspire action to meet the UN's 17 Global Goals for Sustainable Development.
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